Introduction
This project invites you to engage directly with the marketplace, bypassing or seducing its gatekeepers, to achieve a profitable intervention in the creative economy.
Brief
Despite the smell of fear induced by recession and fears of recession, we live in a culture with an appetite for novelty. This project invites your team to conceive, create, promote and sell a completely new product or service. There are no restrictions on the nature of the offer itself, beyond the need to adhere to the law of the land (nothing, for example, dangerous, fraudulent, or copyright infringing). Your product may be something tangible, it may be a service or event, or a virtual product. But whatever your product is, it must represent both innovation and application skills that allow it to connect with a commercial framework.
This project invites you to engage directly with the marketplace, bypassing or seducing its gatekeepers, to achieve a profitable intervention in the creative economy.
Brief
Despite the smell of fear induced by recession and fears of recession, we live in a culture with an appetite for novelty. This project invites your team to conceive, create, promote and sell a completely new product or service. There are no restrictions on the nature of the offer itself, beyond the need to adhere to the law of the land (nothing, for example, dangerous, fraudulent, or copyright infringing). Your product may be something tangible, it may be a service or event, or a virtual product. But whatever your product is, it must represent both innovation and application skills that allow it to connect with a commercial framework.
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