We choose nostalgia and use multisensory approach to change or at least try to give our target audience a life changing experience. We used three senses--smell.sight. touch. to create thought provoking nostalgia.
How
We used, pencil sharpening, soap and vicks vapor rub, all are linked to childhood from visiting your grandmothers house, to drawing at school, to being at home in bed with a cold whilst your mother looks after you.
Three of us, Trish, Carla, and David went to Brick Lane to experiment with group of people. It was very interesting as some of target audience, indeed recalled their childhood.
Reading
I was reading Unmasking the face by Paul Ekman and many online articles on facial expressions and their universal ability to communicate, Smells, nostalgic smells, etc.
Video
David compiled couple of videos of their experiment. Videos were much relevant to our research and presentation and left a great impact on audience
Metaphor: To discover the child within
People are simply referring back to a specific point in their life, not necessarily childhood.
Final Presentation Structure
What is nostalgia? //run slides on screen, while simplifying nostalgia
Video
Q/A
No comments:
Post a Comment