We concluded our meeting in the afternoon and we are looking into something very interesting "Made in China" label.
Made in China label is found everywhere but has a poor image compare to "Made in Italy" or "Made in France" product. Why people are reluctant to go for a China made product, is it the mind set, or something else. What kind of perception does it give to consumer. We shall be looking at different factors attributed to this perception such as, branding, emotional marketing, fake product, poor quality, different socio-political forces that drive consumer mindset, etc. Ayyo!! again presentation!!!
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